Dating and Social Networking

What Oxygen8 can do for you and your customers

The Dating and Social Networking Sector has seen tremendous growth across the world over the last decade and throughout that time, Oxygen8 has been continuously developing solutions and evolving its platform to support businesses involved in the Dating and Social Networking space.

We have an extensive range of readymade services on our platform, enabling companies to launch live interactive applications within minutes and we can also create bespoke solutions based on a single platform deployed in 33 countries.

Our services include:

Micro-payment Solutions:
Many dating businesses derive their income from subscription billing typically billed by credit and debit cards. However, not all users have credit and debit cards. Furthermore, many users are reluctant to input their credit cards details into a web site or commit to a regular long term subscription. Oxygen8’s micro payment solutions allow you to address this market simply and cost effectively generating incremental revenues. Oxygen8 has a global billing solution where users can pay via their mobile (also by making a landline call). Payments can be once off for casual users who do not want to commit to a subscription, or payment can be set-up as a subscription billing. This ensures that sites generate the maximum revenue from all visits.

Marketing SMS/Alerts:
Most dating services are highly active and sophisticated in their marketing to users. Indeed active communication is a key determinant of revenue success. Marketing this is usually done by email and response to email can be low due to spam filters and a number of other factors. By comparison response rates to SMS marketing can be much higher, due to its immediacy and lack of spam filtering. Providing members have given permission and opted into SMS notification, this can be used to notify members of new matches and specific events, adding value to users and increasing their interactivity.

WAP/Mobile Internet:
Increasingly mobile devices are being used to access the internet. For web based dating and social networking services it is a natural progression to extend the service to mobile. Launching a mobile internet strategy is a complex business. With multiple handset sizes and operating systems, one size does not fit all. Mobile sites need to be modified or optimised to work on a small screen and be easy to navigate. Also with a smaller screen easy to use ‘one-click’ buying becomes more critical.

Here at Oxygen8, we have the knowledge and capability to launch you into the world of Mobile Internet with a range of products and services including:

• A full design and build service for bespoke delivery of WAP and Mobile Internet sites
• Ready Made WAP Services fully populated with content ready to promote
• WAP Platform which dynamically renders and delivers your site and content to the correct handset type
• WAP Platform with analytical WAP reporting
• Delivery of WAP services to the handset
• Monetisation and billing of WAP and Mobile Internet services through our global micro billing solutions

Video:
Video dating has long been established on the web. In contrast video calling on mobile in relatively new and is seeing explosive growth. Video calling between members is now possible and, charged at a premium, can be a significant revenue generator as well as being a big differentiator from competitive services. Using the same principles as our IVR services, but simply video enabled, we can build a video solution uniquely suited to your business.
Get more information about Video services from our 3G Videocall page.

IPTV:
Oxygen8 can also support IPTV and video streaming development. These incorporate unique micro-billing applications – enabling for instance part of a profile to be offered for free and then a pop-up to be presented offering micro-payments to view the full profile.

To learn more about our Dating and Social Networking solutions please contact us. today