Oxygen8 Communications - WAP, or direct account billing , is the perfect way to bill users for services purchased on the mobile internet direct to their mobile phone.

Still under development in Australia, full coverage across mobile networks will be ready for early 2011.

Oxygen8 will be supporting the full range of Direct Account Billing across all mobile networks, through one easy to connect interface and including a range of advanced features:

• MSISDN Pass Thru
• Subscriber Profiling
• Reserve and Release
• Automated Subscription Billing

Direct account billing offers many competitive advantages to merchants including

•Increases your Market Size - Direct Account Billing allows consumers who do not have debit or credit cards to purchase direct to their mobile phone bill

•Opens up new marketing channels - Direct Account Billing's MSISDN pass through feature (identifying a unique user as soon as they enter your site), facilitates the use of mobile internet marketing campaigns and click through advertising increasing the options you have to promote your service.

•Easier Opt in to Services - Unlike Premium SMS billing, an SMS from the end user’s handset is not needed to collect billing permission, whether it’s a once off purchase or subscription to a service. This creates a seamless consumer experience and means your customers stay on your site for longer.

•Flexible Pricing - Unlike Premium SMS which is limited to one tariff per Short Code, Direct Account Billing merchants can bill at a range of tariff points. Consequently, merchants can make considerable savings on short code costs and operate flexible, dynamic pricing models.

•Guaranteed Revenue - Full payment is processed before delivery of goods and services meaning that there’s no more partial payment or out of credit re-billing and fewer customer complaints. Users receive a payment confirmation or screen encouraging them to top up. Transactions can be delayed until they have credit.

•Reduced customer care costs - Improved pricing transparency at the point of purchase, along with payment confirmation pages, result in fewer customer care queries. Furthermore, any refunds can be easily processed directly to a user’s mobile bill, reducing the cost of customer care and improving the customer experience. Simply put, costs go down and margins go up with Direct Account Billing

•Enhanced Conversion Rates - The ability to offer personalised browsing experiences through user tracking allows you to target content and advertising, improving your product offerings. Combined with the single click seamless payment process within a browsing session minimises purchase drop-offs and improves your conversion rates. At the end of a purchase, end users are returned back to your site for further purchases. \

•Build Opt in Data for the Future - Direct Account Billing provides the ability to build a solid database for future marketing with its ability to collect marketing opt in for both your own services and 3rd parties at the point of purchase. Opt in data is passed to the merchant which can be linked to a users previous browsing and purchasing behaviour.

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